Labayh
Scaling a mental health platform in a category where ad platforms restrict the message and users won't tap a public CTA.
2,162
Articles re-architected
4
Paid channels in-house
MENA & Gulf app growth
I grow Arabic apps in the markets most teams get wrong.
Seven years running paid, lifecycle and AI-search growth for health and fintech apps across Saudi, the Gulf and Egypt — built in Arabic, not translated into it.
No call required. Scored results sent to WhatsApp or email.
$0.15
CPI at scale on a $3M+ MENA launch
2,162
Arabic articles restructured for AI search
7
Years of mobile growth across GCC & MENA
4
Paid channels run in-house: Meta, Snap, TikTok, ASA
Growth built for
LabayhEva PharmaBasataWebEngage
Services
Four things I do, end to end.
Each one runs on the same assumption: what works in a US growth playbook rarely survives contact with a Gulf audience.
App growth in MENA
Positioning, ASO and channel mix built for Gulf app stores and how Arabic speakers actually search.
How this worksPerformance marketing
Meta, Snapchat, TikTok and Apple Search Ads run to install cost and downstream retention — not clicks.
How this worksLifecycle & CRM
Onboarding, push, WhatsApp and win-back journeys built in WebEngage and wired to real product events.
How this worksAI visibility & AEO
Getting your brand cited by ChatGPT, Gemini and Perplexity in Arabic — schema, entities, answer structure.
How this worksWork
Proof, by category and market.
Only categories where there's a real case study get published here.
Eva Pharma — Limitless Naturals
A pharma-wellness launch taken to scale without letting install cost drift as volume climbed.
$3M+
Launch scale
$0.15
Cost per install
Free · 2 minutes · 9 questions
Where is your app actually leaking growth?
Nine questions about acquisition, activation and retention. You get a scored breakdown and the three fixes worth doing first.
Question 1 of 9 · Acquisition
What's your biggest growth constraint right now?
Good — that narrows it.
Eight questions left. Finish the audit and I'll send your scored breakdown with the three highest-leverage fixes.
Continue the auditInsights
What I actually think about this market.
Benchmarks from spend I ran, teardowns of apps in your category, and positions I'll defend.
FAQ
Before you get in touch
Do you work with apps outside health and fintech?
Yes. The published case studies are the categories where I have proof — if yours is different, the transferable part is the Arabic-market growth model, not the category playbook.
Do you run the ads yourself, or advise?
Both. Some engagements are hands-on across Meta, Snap, TikTok and Apple Search Ads; others are advisory, with your team executing.
Which markets do you cover?
Saudi Arabia and the wider GCC, plus Egypt and North Africa. Work is delivered in Arabic and English.
What does an engagement usually look like?
It starts with the growth audit, then a scoped diagnostic on your own data, then either a fixed-scope project or a monthly retainer.
Can you work in Arabic, or do I need to brief in English?
Arabic throughout — briefs, creative, reporting, and the copy that ships. That is the point.
Tell me where your growth is stuck.
Start with the audit, or send me the one metric that's keeping you up.
Take the growth audit