Seven years running paid, lifecycle and AI-search growth for health and fintech apps across Saudi, the Gulf and Egypt — in Arabic, not translated.
Positioning, ASO and channel mix built for Gulf app stores and Arabic search behaviour.
Meta, Snapchat, TikTok and Apple Search Ads run to install cost and downstream retention, not clicks.
Onboarding, push, WhatsApp and win-back journeys built in WebEngage and wired to real events.
Getting your brand cited by ChatGPT, Gemini and Perplexity in Arabic — schema, entities, answer structure.
Scaling a mental health platform in a category where ad platforms restrict the message and users won't tap a public CTA.
A pharma-wellness launch taken to scale without letting install cost drift as volume climbed.
Moving a payments app from install volume to activated, transacting users.